Women said they were "offended" to be targeted with the ad, with others commenting they "hated" the spot.įollowing the backlash, Facetune has turned off the ability to comment on the paid ad. The caption reads: "Ever wonder why your friends' selfies look so good?" and encourages users to download the app. View the gallery below for a series of screenshots of the ad. The short spot shows a young female whiten her teeth, shrink her nose and widen her eyes. The sponsored ad is currently running on Instagram and is being targeted at young women under 25. ![]() An Instagram ad for photo-editing app Facetune has been slammed as "disgusting", "messed up" and "terrible" for encouraging women to alter their faces to get a "good selfie".
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